Fish where the fish are!

Advertise where people are actively engaged with live content

BrandSmart TV

BrandSmart TV makes it possible for advertisers to target customers at or near the point of purchase within the dining and bar area of well-known franchise eateries and sport-themed restaurants.

Our proprietary technology allows promotions, offers and advertisements to be overlayed on existing TVs around live programs like prime-time sports.

“BrandSmart TV provided 20th Century Fox with the perfect environment to promote our motion picture titles to our bullseye target: A18-34. After our initial test, we became a regular advertiser on BrandSmart TV because we saw a remarkable lift in ticket sales at theatres that were in close proximity to BrandSmart’s restaurants. BrandSmart TV delivers smart creative executions that get noticed.“

Costas Andreopoulos, Vice President Marketing, 20th Century Fox Films

BrandSmart TV

BrandSmart TV makes it possible for advertisers to target customers at or near the point of purchase within the dining and bar area of well-known franchise eateries and sport-themed restaurants.

Our proprietary technology allows promotions, offers and advertisements to be overlayed on existing TVs around live programs like prime-time sports.

“BrandSmart TV provided 20th Century Fox with the perfect environment to promote our motion picture titles to our bullseye target: A18-34. After our initial test, we became a regular advertiser on BrandSmart TV because we saw a remarkable lift in ticket sales at theatres that were in close proximity to BrandSmart’s restaurants. BrandSmart TV delivers smart creative executions that get noticed.“

Costas Andreopoulos, Vice President Marketing, 20th Century Fox Films

Key Benefits for Advertisers

Reach Your Audience

Screens are located in the dining & bar area in order to leverage longer dwell times to maximize impressions to targeted patrons

Live Sports

Our format effectively allows your message to run with live sports programming much more affordably than through network broadcasts

Programmatic

Programmable & Dynamic campaigns available through Hivestack’s DSP or direct

Case Studies

SAB Miller Tall Can Promotion

In March 2016, 109 Ontario Boston Pizzas ran a one month Miller Lite Tall Can promotion. 30 of those locations had BrandSmart TV and outsold the other 79 locations by 428%.

 “We were hoping for great results based on observation and anecdotal feedback from restaurant patrons but we never expected an exponential increase. We actually had to run the numbers a few times to believe them.”

 Traci Shepheard – Director of National Accounts, SAB Miller

SAB Miller Tall Can Promotion

In March 2016, 109 Ontario Boston Pizzas ran a one month Miller Lite Tall Can promotion. 30 of those locations had BrandSmart TV and outsold the other 79 locations by 428%.

 “We were hoping for great results based on observation and anecdotal feedback from restaurant patrons but we never expected an exponential increase. We actually had to run the numbers a few times to believe them.”

 Traci Shepheard – Director of National Accounts, SAB Miller

Targeted

Allows brands to target specific demographics and locations, which increases the chances of reaching the intended audience.

Measurable

Allows brands to track the performance of their ads in real-time and make adjustments accordingly, which provides a high level of accountability.

Interactive

Allows brands to create interactive and engaging advertising experiences, which can help to increase consumer engagement and brand recall.

Flexible

Highly flexible, campaigns can be easily modified, changed and updated to adapt to the target audience and their behaviour.

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  • DOOH Advertising has an average recall rate of 70%

    Source: Outdoor Advertising Association of America (OAAA)

  • DOOH Advertising has a purchase influence rate of 27%

    Source: Outdoor Advertising Association of America (OAAA)

  • DOOH Advertising has an engagement rate of 41%

    Source: Outdoor Advertising Association of America (OAAA)