Recall :

DOOH Advertising has an average recall rate of 70% — Source: Outdoor Advertising Association of America (OAAA)

Engagement :

DOOH Advertising has an engagement rate of 41%— Source: Nielsen, DOOH Advertising studies

Purchase Influence :

DOOH Advertising has a purchase influence rate of 27% — Source: Outdoor Advertising Association of America (OAAA)