Integration with Hivestack’s programmatic platform allows for more strategic planning and value creation by being able to set campaign goals based on CPM, budget, geotargeting, and custom audience, providing unparalleled POP reporting.
Integration with Hivestack’s programmatic platform allows for more strategic planning and value creation by being able to set campaign goals based on CPM, budget, geotargeting, and custom audience, providing unparalleled POP reporting.
Through our integration with the Hivestack DSP, we use an impressions-based ad delivery model. The beauty of impression-based ad delivery is that impressions are counted against restaurant traffic at the time an ad is played. So, ads play more frequently at busier times, like during sporting events, resulting in much more efficient and cost-effective campaigns compared to loop-based delivery.
The most accurate way to find and reach your key audience is through custom geofences and audience segments to define where and who you are targeting.
We can create a geofence to set the points of interest or location(s).
Our highly sophisticated tools automate the geofencing of high interest locations.
Select from unlimited segments to create your ideal audience target. In partnership with our trusted data partner, Hivestack, we capture anonymized device data such as deviceID, latitude, longitude, accuracy and timestamp observed within the selected area to identify key opportunities to optimize results based on audience movement patterns.
We analyze macro-movements of consumers within the points of interest (geofence) and activate DOOH programmatically when and where there is a high concentration of devices that belong to a custom audience.
BrandSmart TV can customize game day messages against a multitude of sporting events.
BrandSmart TV makes it possible for advertisers to target customers at or near the point of purchase within the dining and bar area of well-known franchise eateries and sport-themed restaurants.
Build lasting Impressions by advertising with us today!
